ATTN: Radical Entertainment and Dark Horse Comics Partnership Announcement!

RADICAL ENTERTAINMENT^® AND DARK HORSE JOIN FORCES

TO UNLEASH THE ULTIMATE SHAPE-SHIFTING COMIC SERIES

All-New Comic Series Bridges the Enigmatic Conclusion of the Original PROTOTYPE^® and the Action-Packed Beginning of PROTOTYPE^®2

Santa Monica, CA – January 17, 2012 – Radical Entertainment, the creators behind one of 2012’s most anticipated open-world/action games – PROTOTYPE 2 – and Dark Horse Comics, the leading publisher of gaming comics and graphic novels, have joined forces to create an all-new comic series set in the PROTOTYPE universe. With the game due out April 24, 2012 from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), fans looking for a jumpstart at getting a deeper look into the world of PROTOTYPE 2 should keep an eye out for this exciting collaboration launching February 15, 2012.

The all-new digital comic series will be broken into three original stories that bridge the gap between the original blockbuster game and the highly anticipated sequel, PROTOTYPE 2. The first entry, “The Anchor,”illustrated by Paco Díaz, continues the story of Alex Mercer, the protagonist from the first game, while the second story, "The Survivors," illustrated by Chris Staggs, follows a small group of residents of New York trying to escape the city after it has been transformed into NYZ with the outbreak of the Blacklight virus. The third and final story, illustrated by Victor Drujiniu, is "The Labyrinth" and provides fans a deeper look into the backstory of PROTOTYPE 2’s new protagonist, Sgt. James Heller. Each comic in the series will be available at Digital.Darkhorse.comevery other week beginning February 15, 2012.

“We’re always looking for meaningful ways to expand the PROTOTYPE universe, and Dark Horse Comics is an industry-leading creative powerhouse delivering best-in-class graphic storytelling that integrates deeply to the core of our IP,” said Ken Rosman, Studio Head, Radical Entertainment. “With this partnership, our fans will finally be given answers to some dramatic loose ends from the first PROTOTYPEgame, as well as the truth behind Alex Mercer’s descent and evolution into a twisted shadow of his former self for PROTOTYPE 2.”

“Sgt. James Heller’s heart wrenching backstory meshed with the sheer amount of over-the-top shape-shifting action in PROTOTYPE 2 lend themselves perfectly to a comic book series,” said Dave Marshall, Editor, Dark Horse Comics. “We worked extremely close with Radical Entertainment’s story team for PROTOTYPE 2, and can’t wait to visually walk fans through the many dark secrets strewn throughout the tattered world of New York Zero!”

The sequel to Radical Entertainment’s best-selling open-world action game of 2009, PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon. As the game’s all-new infected protagonist, Sgt. James Heller, players will cut a bloody swathe through the wastelands of post-viral New York Zero with unparalleled locomotion, building up a vast genetic arsenal of deadly, biological weapons and abilities as they hunt, kill and consume their way toward the ultimate goal – to kill…Alex…Mercer!

To find out more about PROTOTYPE 2, follow us on twitter at www.twitter.com/radical_ent or check out www.prototypegame.com for the latest trailers, screenshots, special promotions and more! And for the truly dedicated, go to www.facebook.com/prototype and join the PROTOTYPE Army – a community of over 360,000 (and growing) fans that receive constant updates from the team at Radical, and early sneak peeks at new information and assets.

PROTOTYPE 2 is currently in development for Xbox^® 360 video game and entertainment system from Microsoft, PlayStation^®3 computer entertainment system and Windows PC. The game is currently rated “RP” (Rating Pending) by the ESRB, with an expected “M” (Mature – Content that may be suitable for persons 17 and older) rating.

About Radical Entertainment

In September 2011, Radical Entertainment celebrated its 20^thanniversary in the business of creating hit video games, including 2009’s multi-million-unit-selling PROTOTYPE, The Simpsons Hit & Run, The Incredible Hulk: Ultimate Destruction, Scarface: The World Is Yours and more. We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart. Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world's imagination. Owned by Activision Publishing, Inc, Radical is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit www.radical.ca.

About Dark Horse Comics

Since 1986, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent like Frank Miller, Mike Mignola, Neil Gaiman, Gerard Way, Will Eisner, and best-selling prose author Janet Evanovich, Dark Horse has developed such successful characters as the Mask, Timecop, and the Occultist. Additionally, its highly successful line of comics and products based on popular properties includes Star Wars, Avatar: The Last Airbender, Buffy the Vampire Slayer, Aliens, Conan the Barbarian, Mass Effect, Serenity, and Domo. Today, Dark Horse Comics is the largest independent comic-book publisher in the United States and is recognized as both an innovator in the cause of creator rights and the comics industry’s leading publisher of licensed material.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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