DARK HORSE DELUXE SET TO RELEASE THE FIRST GOOD LUCK TROLLS ASSORTMENT ON JULY 25!
DARK HORSE DELUXE SET TO RELEASE
THE FIRST GOOD LUCK TROLLS ASSORTMENT
ON JULY 25!
MILWAUKIE, OR, JUNE 28–One of the greatest toy phenomena of all time
has been Good Luck Trolls, originally created in 1959 by Danish fisherman
and woodcutterThomas
Dam. At various times since the early 1960s these charming little dolls
have been a top-selling toy, building a seldom-achieved brand equity and strong
consumer response. After disappearing from the market for many years, Good Luck
Trolls are set to return this year with a modern twist on their timeless charm.
Good Luck Trolls “mystery box” assortments are a new collectibles
merchandise program by Dark Horse Comics under a license granted by Dam
Things, who hold all rights to the works of Thomas Dam. The mystery box is
being introduced to the market with an on-sale date of July 25.
Dark Horse sees Good Luck Trolls as a natural for the company’s
designer vinyl line of toys, and has created variations of color and design to
pique the interest of customers. The first collection offers up fifteen
different versions of the figures in various colors and with unique surface
treatments, including metallic, flocked, black-light sensitive, glitter, and
glow-in-the-dark.
Dark Horse’s VP of Product Development, David Scroggy, notes, “When we
considered developing Trolls for the first time, we were confident that they
would resonate with our audience of pop culture fans and modern collectors. We
have a good sense of our customers’ tastes, and are not afraid to commit to an
under-the-radar property if we think that it is likely to be embraced by our
young adult consumers.”
Mystery box (also known as “blind box”) trading figures are essentially
the same product, varying in decoration and materials, and sold randomly out of
sealed packages. Some of the figures are common to every counter display,
whereas “chase” figures are much harder to come by. The ratio of availability
is printed on each package, so the consumer knows the relative scarcity of the
figure purchased.
Dark Horse has varied the hair color within the most common figures, so
that there will be more variety and more fun for the collector. For example,
half of the yellow-body figures in a 2/15 ratio will have blue hair; the others
will have pink hair.
The Good Luck Trolls are presented in a counter display unit holding
fifteen individual blind boxes. Each Troll is packaged in an opaque foil bag
inside its box to prevent tampering or viewing prior to purchase.
Dark Horse has also created a one-time limited edition of 1,500
green-body Good Luck Trolls with snow-white hair that are sensitive to black
light. They will be sold exclusively at the Dark Horse booth at Comic-Con International
in San Diego, July 12–15, 2012.
I would like to buy trolls in bulk, do you know how I can do this?
ReplyDeleteI would suggest contacting Dark Horse Comics, you may be able to do it from their website.
ReplyDelete