Course of the Force Partners with Otter Pops
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Course of the Force Partners with Otter Pops
Otter Pops to Sponsor Runner Giveaway
SANTA MONICA, CA (June 29, 2012) – Course
of the Force is proud to announce a partnership with Otter Pops, the fun,
iconic freezer pop brand from The Jel Sert Company, for the inaugural
lightsaber relay. The partnership includes branded on-site activities and an
exciting opportunity for fans to carry the official event lightsaber during one
segment of the Course of the Force through an online Facebook promotion
courtesy of Otter Pops. The Course of the Force is a five-day relay, July 7-11,
for Star Wars™ enthusiasts to celebrate their love of the
Saga. The event is held in partnership with Lucasfilm, Ltd., Nerdist Industries
and Octagon to raise proceeds for Make-A-Wish®.
Otter Pops has delighted generations for over 40 years with
six zippy flavors and lovable Otter characters. The brand plans to bring this
same fervor to a great event for charity. Through the partnership, Otter Pops
will be on location to create an original otterly awesome experience for Course
of the Force participants. Otter Pops will be at each relay stop, offering item
giveaways and keeping event-goers cool with free freezer pops.
In addition to these activities, Otter Pops is offering a
sweepstakes where fans will have the chance to enter to win a free running spot
in the inaugural epic relay. Fans can head to the Course of the Force
Facebook page (www.facebook.com/CourseOfTheForce) now through July 1 to
enter.
“Otter Pops is an awesome addition for Course of the Force,”
Nerdist Industries’ principal and Course of the Force creator and executive
director Peter Levin said. “The Otter Pops brand is a perfect fit with the
atmosphere of Course of the Force and their freezer pops will refresh fans and
celebrities throughout the event. Otter Pops’ generous Facebook giveaway is an
exciting way to give even more fans the opportunity to experience the journey.”
Participants must be at least 18 years or older and a
California resident living within 100 miles of Huntington Beach to participate.
The Course of the Force is similar to an Olympic torch
relay, except participants come dressed in their favorite Star Wars or
popular culture-themed costumes and hand off a custom Hasbro Ultimate FX
Lightsaber at quarter-mile markers to the next runner. On July 7, Course of the
Force will kick off with an event at the Santa Monica Pier at 10:00 a.m. The
relay will start later in the day and end that night at the Redondo Beach Pier.
Other planned stops include Huntington Beach Pier, Oceanside and Crystal Pier
at Pacific Beach.
Fans have the opportunity to participate in the historic
lightsaber relay by registering online now at CourseoftheForce.com.
One hundred percent of runner proceeds benefit the Make-A-Wish chapters of San
Diego, Greater Los Angeles, and Orange County and the Inland Empire.
Giving the event a true fan’s touch, Nerdist Industries’
founder Chris Hardwick will be joined by co-hosts Ashley Eckstein of Her
Universe and Alison Haislip of Nerdist. They will follow the action from the
Course of the Force lead vehicle, a replica of Jabba the Hutt’s sail barge, and
broadcast to fans across the world on StarWars.com and the Nerdist YouTube channel (youtube.com/nerdist).
They will be joined by special guests from the Saga and pop-culture to put on
an epic celebration for both the fans in attendance and watching online.
DAILY RELAY SCHEDULE
Day
|
Start Time
|
Start Location
|
End Time
|
End Location
|
Saturday, July 7
|
1:00 p.m.
|
Santa Monica Pier
|
7:00 p.m.
|
Redondo Beach Pier
|
Sunday, July 8
|
7:00 a.m.
|
Redondo Beach Pier
|
4:30 p.m.
|
Huntington Beach Pier
|
Tuesday, July 10
|
7:00 a.m.
|
Oceanside Pier
|
5:30 p.m.
|
Crystal Pier, Pacific Beach
|
Wednesday, July 11
|
9:00 a.m.
|
Crystal Pier, Pacific Beach
|
12:30 p.m.
|
San Diego
|
*All times approximate and subject to change. The
concluding event at the Balboa Theatre is a ticketed event. All other events
mentioned in schedule are free to the public.
RESOURCES
Website – CourseoftheForce.com
Facebook – facebook.com/courseoftheforce
facebook.com/pages/Otter-Pops/214152816044
Twitter - @CourseOtheForce
Google + - plus.google.com/103291298159790820268
Pinterest – pinterest.com/courseotheforce/
YouTube – youtube.com/nerdist
About The Jel Sert Company
The Jel Sert Company, based in West Chicago, Ill., is a
manufacturer, marketer and distributor of a variety of well-known food and
beverage products. Its proprietary brands include Wyler’s®, Wyler’s Light®,
Pop-Ice®, Flavor-Aid®, Fla-Vor-Ice®, Royal®, My*T*Fine®, Otter Pops® and
Mondo®, among others. Jel Sert is also active in licensing and contract
manufacturing with some of the premier brands and companies in the food,
beverage and health and wellness industries. Jel Sert has been privately held
since its founding in 1926. For more information on the Jel Sert Company, go to www.jelsert.com.
Lucasfilm, the Lucasfilm logo, STAR WARS™ and
related properties are trademarks and/or copyrights, in the United States and
other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm
Ltd. All rights reserved. All other trademarks and trade names are
properties of their respective owners.
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