Relativity Becomes First Studio to Launch Partnership with Spotify in the US‏

Relativity Becomes First Studio to Launch Partnership with Spotify in the US

(Beverly Hills, Calif.) October 3, 2011 – Continuing its commitment to creating marketing advantages by forging unique partnerships and alliances, Relativity Media has entered into a long-term commitment with Spotify, the award-winning digital music service, and has become an exclusive launch partner in the Film category, making Relativity the first studio to run media on the platform in the US.  Relativity kicks off this new partnership by promoting its highly-anticipated epic adventure Immortals, which releases November 11, 2011, to Spotify’s US-based customers. The deal was negotiated by Relativity Media’s digital advertising agency Palisades Media Group.

Since its launch in 2008, Spotify has acquired over 10 million registered users, and more than 2 million paying subscribers and is the fastest-growing and most successful service of its kind in the world. Spotify offers three tiers of service, including a free, ad-supported service, and two subscription tiers, which offer additional flexibility and mobility. Spotify recently launched a deep integration with Facebook, which offers its customers new ways to discover and share great music, and an even richer social experience.

Relativity’s President, Theatrical Marketing, Terry Curtin said, “With its worldwide presence, growing popularity in the U.S., and deep integration with Facebook, Spotify is the perfect digital platform to reach socially-engaged music lovers and early adopters in order to continue to build our fan base for Immortals and upcoming releases.”

Jon Mitchell, Head of US Sales, Spotify, said, "We are hugely excited to be partnering with Relativity Media. Spotify works very hard to entertain and delight our customers, so we are thrilled that we can work with a movie studio which has similar goals, and has such a great reputation in the film business.  We are very much looking forward to executing new and innovative campaigns and driving engagement with our users over the coming months."

From the producers of 300, Gianni Nunnari, Mark Canton, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake. 

Relativity Media just wrapped production on its Untitled Snow White (in theatres March 16, 2012), starring Oscar®-winner Julia Roberts, Lily Collins, Nathan Lane, and Sean Bean. Relativity’s expansive 2012 slate also includes Haywire (in theatres January 20, 2012), Act of Valor (in theatres February 17, 2012), The Raven (in theatres March 9, 2012), Untitled Farrelly/Wessler Project (in theatres April 13, 2012), House at the End of the Street (in theatres April 20, 2012), Safe Haven (in theatres June 1, 2012) and Hunter Killer (in theatres December 21, 2012).

                                                            

ABOUT RELATIVITY MEDIA, LLC

Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media.  Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures.  Released films have accumulated more than $16 billion in worldwide box office receipts.  Relativity’s recent films include: Machine Gun Preacher, Cowboys & Aliens, Bridesmaids, Hop, Limitless, Battle: Los Angeles, Season of the Witch, Little Fockers, The Fighter, The Social Network, Salt,Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Immortals, and Anonymous.  Thirty-seven of the company’s films have opened to No. 1 at the box office.  Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Fifty-nine of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network.

ABOUT SPOTIFY

Spotify is an award-winning digital music service that gives you on-demand access to over 15 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is available in eight countries: USA, UK, Sweden, Finland, Norway, France, The Netherlands and Spain, with more than 10 million registered users, and over 2 million paying subscribers.