The Twilight Saga: Breaking Dawn Part 1 DVD Midnight Release Fan Footage
Fans of The Twilight Saga: Breaking Dawn - Part 1 gathered
in Hollywood on Friday night to celebrate the midnight DVD release of the hit
film. Twihards waiting in line to be the first to own the latest installment of
the franchise were treated to a surprise appearance by Booboo Stewart who signed
autographs and posed for pictures.
THE TWILIGHT SAGA:
BREAKING DAWN – PART 1
SELLS AN ESTIMATED 3.2
MILLION UNITS
IN ITS FIRST WEEKEND
OF RELEASE
DVD and Blu-ray Sales Of The Fourth
Film In The Blockbuster Franchise From Summit Entertainment Bested THE TWILIGHT
SAGA: ECLIPSE Sales By Approximately 18%; Electronic Sell Through By More Than 47%;
And On VOD by 142% - Demonstrating The Continued Power Of The Overall Franchise
Santa Monica, CA / Vancouver BC - February 13, 2012 – Summit Entertainment, a LIONSGATE® company, announced today that the home entertainment release of the current installment in the studio’s blockbuster TWILIGHT SAGA film franchise, THE TWILIGHT SAGA: BREAKING DAWN – PART 1 sold an estimated 3.2 million DVD and Blu-ray units during its first weekend of release. DVD sales for the film, which became available at retail this past Saturday night at 12:01 a.m., are approximately 18% ahead of the opening weekend of the third film in the franchise, THE TWILIGHT SAGA: ECLIPSE, demonstrating continued demand and vibrancy of the TWILIGHT SAGA. The film also performed well via digital platforms notching approximately 50,000 Electronic Sell Through transactions, a 47% increase over its predecessor; and approximately 80,000 Video on Demand transactions, a 142% increase over ECLIPSE.
Lionsgate
Motion Picture Group Co-Chairmen Rob Friedman and Patrick Wachsberger stated, “The
incredible fan support for the characters and story that author Stephenie Meyer
has created never ceases to impress. We
thank all of the fans for continuing their journey with us beyond the big
screen and look forward to bringing you THE TWILIGHT SAGA: BREAKING DAWN – PART
2 later this year.”
The
home entertainment release plans surrounding THE TWILIGHT SAGA: BREAKING DAWN –
PART 1 continue the franchise’s pattern of building community among fans by
once again holding midnight opening weekend launch events at retailers
including Target and Walmart. The two
nationwide retail chains each offered exclusive versions of the DVD’s contents
and packaging. In comparison THE
TWILIGHT SAGA: ECLIPSE sold 2.7 million units on DVD and Blu-ray in its first
weekend. The price point per unit for
this release was higher than in past installments leading to increased revenue
dollars related to the franchise.
THE
TWILIGHT SAGA: BREAKING DAWN – PART 1 has grossed over $700 million worldwide
at the box office to date since its theatrical release on November 18, 2011. The next chapter in THE TWILIGHT SAGA, THE TWILIGHT
SAGA: BREAKING DAWN – PART 2 will come to theatres on November 16, 2012.
Academy Award® winner Bill Condon directed both the first and second part of
the two-part finale starring Kristen Stewart, Robert Pattinson and Taylor
Lautner. The project, based on the fourth novel in author Stephenie Meyer’s
Twilight series, was written by Melissa Rosenberg with Wyck Godfrey, Karen
Rosenfelt and Stephenie Meyer producing.
About THE TWILIGHT
SAGA film series
THE
TWILIGHT SAGA film series stars Kristen Stewart and Robert Pattinson and tells
the story of 17-year-old Bella Swan who moves to the small town of Forks,
Washington to live with her father, and becomes drawn to Edward Cullen, a pale,
mysterious classmate who seems determined to push her away. But neither can
deny the attraction that pulls them together...even when Edward confides that
he and his family are vampires. The action-packed, modern day vampire
love story TWILIGHT, the first film in the series, was released in theatres on
November 21, 2008 to a blockbuster reception. The second installment of the
film franchise, THE TWILIGHT SAGA: NEW MOON was released November 20, 2009 the
third installment, THE TWILIGHT SAGA: ECLIPSE was released June 30, 2010, and
THE TWILIGHT SAGA: BREAKING DAWN – PART 1 was released on November 18, 2011.
About
Summit
Entertainment
Summit Entertainment, a LIONSGATE® company, is a
worldwide theatrical motion picture development, financing, production and
distribution studio. The company handles all aspects of marketing and distribution
for both its own internally developed motion pictures as well as acquired
pictures. Summit
also represents international sales for both its own slate and third party
product.
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