Good Luck Trolls Return in 2012!
GOOD LUCK TROLLS RETURN
IN 2012!
DARK HORSE DELUXE
OFFERS UP A NEW TWIST ON A CLASSIC TOY WITH AN ALL-NEW MYSTERY-BOX ASSORTMENT
TO DEBUT AT TOY FAIR!
MILWAUKIE, OR, February 9—The Good Luck Trolls became one of
America’s biggest toy fads in the early 1960s, and again in revivals over
the years. In 2003, the Toy Industry Association commemorated them as
one of the hundred most creative toys of the twentieth
century. History repeats itself like never before in 2012, when Dark Horse
Deluxe offers up these beloved and timeless figures in various iterations!
Thanks to a law passed by Congress, the US copyright for the
Good Luck Trolls has been restored to its rightful Danish owner. Now Dam Things
has licensed to Dark Horse the right to issue the Good Luck Trolls in the
ever-popular “mystery box” style assortment, marking the first new troll
products in the US in many years.
Dark Horse’s vice president of Product Development, David
Scroggy, notes, “When we considered developing the Good Luck Trolls for the
first time, we were confident that they would resonate with our audience of
pop-culture fans and modern collectors. We think that they are likely to be embraced
by our young-adult consumers.”
“Dark Horse has been very successful with the mystery box
and we look forward to seeing them include the Good Luck Troll in their
program,” says Calle Østergaard, CEO of Dam Things in Denmark.
This all-new assortment of colorful designs, featuring an
array of hair colors and exotic surface treatments from glitter to metallic to
flocked, are sure to stun both collectors and casual fans as they make their
first appearance at Toy Fair 2012!
Please contact Dark Horse’s director of public relations,
Jeremy Atkins, if you would like to set up a walk through at the show, where
Dark Horse Deluxe will debut products to be released in spring and summer,
including the Good Luck Trolls mystery-box assortment.
Retailers, check out your April-dated Previews for
more information on this exciting new Dark Horse edition to Dark Horse’s
mystery-box program!
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