Something to Muse About: Course of the Force Partners with SHOEBACCA.com

Course of the Force Partners with SHOEBACCA.com

Course of the Force Partners with SHOEBACCA.com PETER MAYHEW (“CHEWBACCA” from STAR WARS^TM) TO SIGN AUTOGRAPHS

SANTA MONICA, CA (July 3rd, 2012) – Course of the Force is excited to announce a partnership with SHOEBACCA.com, a leading online retailer focused on “active lifestyle” footwear, for its inaugural five-day lightsaber relay which begins at the Santa Monica Pier on Saturday, July 7^th. Participants in Course of the Force will come dressed in their favorite Star Wars^TM or popular culture-themed costumes and hand off a custom Hasbro Ultimate FX Lightsaber at quarter-mile markers to the next runner. The relay finishes in downtown San Diego, home of the San Diego Comic-Con International®.

The partnership with SHOEBACCA.com specifically includes an opportunity for fans to meet Peter Mayhew (“Chewbacca” from Star Wars) in the SHOEBACCA.com hospitality area. Mayhew will greet Star Warsand SHOEBACCA.com fans alike and autograph pictures. Donations for Peter’s autographed picture will benefit Make-A-Wish®. On a recent visit to SHOEBACCA.com’s warehouse and corporate offices, Peter remarked, “You know…when I first heard of Shoebacca, I couldn’t help but bring a smile to my face.”

The Course of the Force/SHOEBACCA.com partnership will also include the debut of SHOEBACCA.com’s newly refurbished 20-foot long, 11-foot tall “Big Shoe” at hospitality areas. The “Big Shoe” had once been used as a prop in the Walt Disney Pictures film series Honey I Shrunk the Kids. The “Big Shoe” will be on display during each of the Course of the Force conival exhibits. “It should come as no surprise that Guinness World Records is now involved,” says Tim Siemers, Marketing Director, SHOEBACCA.com.

Peter Mayhew will autograph pictures of himself beside the “Big Shoe” at the SHOEBACCA.com hospitality areas at the following times and locations:

· Saturday, July 7th 10:00 a.m. – 3:00 p.m., Santa Monica Pier

· Sunday, July 8th 4:00 p.m. – 9:00 p.m., Huntington Beach Pier

“SHOEBACCA.com wanted to partner with Course of the Force because this fun event highlights the cool nature of the Shoebacca name, the company’s active lifestyle product assortment, and its long-standing commitment to giving back to community,” says Clarence Schwab, Board Member at SHOEBACCA.com and Managing Partner of Schwab Capital Management, an independent sponsor and advisory firm.

All fans are invited to enter to win the SHOEBACCA.com GALACTIC GIVEAWAY Sweepstakes, accessible at www.shoebacca.com, beginning Saturday, July 7^th through August 31^st, 2012. The Grand Prize winner will enjoy a full year’s supply of shoes from SHOEBACCA.com, a framed and autographed print of Peter Mayhew and a complete set of Shoebacca branded merchandise to share with his or her family. Other prizes include $100 SHOEBACCA.com gift vouchers and SHOEBACCA.com T-shirts, hats and accessories.

Gary Spitalnik, Founder of Cabana Five LLC, is helping activate this event for SHOEBACCA.com.

The Course of the Force is for Star Wars enthusiasts to celebrate their love of the Saga and is held in partnership with Lucasfilm, Ltd., Nerdist Industries and Octagon to raise proceeds for the Make-A-Wish®.

On July 7, Course of the Force will kick off with an event at the Santa Monica Pier at 10:00 a.m. The relay will start later at 1:00 p.m. and end that night at the Redondo Beach Pier (Daily Schedule per chart below). Other planned stops include Huntington Beach Pier, Oceanside and Crystal Pier at Pacific Beach. Fans have the opportunity to participate in the historic lightsaber relay by registering online now at CourseoftheForce.com.

Giving Course of the Force a true fan’s touch, Nerdist Industries’ founder Chris Hardwick will be joined by co-hosts Ashley Eckstein of Her Universe and Alex Albrecht and Alison Haislip of Nerdist. They will follow the action from the Course of the Force lead vehicle, a replica of Jabba the Hutt’s sail barge, and broadcast to fans across the world on StarWars.com and the Nerdist YouTube channel (youtube.com/HYPERLINK "http://www.youtube.com/nerdist"nerdist). They will be joined by special guests from the Saga and pop-culture to put on an epic celebration for both the fans in attendance and watching online.

DAILY RELAY SCHEDULE

Day	Start Time	Start Location	End Time	End Location
Saturday, July 7	1:00 p.m.	Santa Monica Pier	7:00 p.m.	Redondo Beach Pier
Sunday, July 8	7:00 a.m.	Redondo Beach Pier	4:30 p.m.	Huntington Beach Pier
Tuesday, July 10	7:00 a.m.	Oceanside Pier	5:30 p.m.	Crystal Pier, Pacific Beach
Wednesday, July 11	9:00 a.m.	Crystal Pier, Pacific Beach	12:30 p.m.	San Diego

*All times approximate and subject to change. The concluding event at the Balboa Theatre is a ticketed event. All other events mentioned in schedule are free to the public.