Photo: Lizel Strömberg (ZEL Photography)

Martin Almgren neatly transitioned from Swedish Idol winner to Melodifestivalen direct-qualifier. In addition to his strengths as a singer, Martin has considerable charisma and likability which is a strong contributor to the Swedish audience's affection for him. The song is a solid fusion of rock with country elements that Martin sings well. The presentation is simple but Martin's charisma is what compensates for this. The main weakness to the number is the unflattering wardrobe choices but Martin has always made it clear that his artistic choices tend to favour the more organic approach as opposed to the glossier, produced sides of the music industry.

Watch our full interview with Martin Almgren here:

READ MORE

Photo: Lizel Strömberg (ZEL Photography)

Martin Almgren won Swedish Idol due to his strong voice and likable charm. Now he is bringing that same likability to Melodifestivalen with his song "Bitter Lullaby". The performance is simple with no tricks or gimmicks. True to Martin's own personal style, the show is supposed to stay focused on his voice and connection to the audience. As Almgren was subject to bullying growing up, he hopes that this number will inspire other young people to not feel alone or helpless in similar situations.

Watch our full interview with Martin Almgren here:

READ MORE