Melodifestivalen 2018 Top 28: #23 “Livet på en pinne” — Edward Blom

Photo: Lizel Strömberg (ZEL Photography)

Edward Blom brought an entirely self-aware charm and levity to Melodifestivalen, with a number that channelled his signature love of food and beverage, as well as an old-school style of music more classic than today's radio-pop songs that comprise the majority of the line-up. His own words, "I know some people [like] me but I can't sing" neatly sum up the performance. But the staging and production value, as well as the cohesion between the concept and execution was more effective than some of the more contemporary entries.

Watch our interview with Edward Blom here: