NEWS RELEASE: Immortals Contest Kicks Off this Friday‏

ARCHAIA ENTERTAINMENT PARTNERS WITH PANELFLY TO CREATE

IMMERSIVE DIGITAL FAN EXPERIENCE FOR IMMORTALS

Panelfly’s SuperMedia Experience To Bring Archaia’s Storied Franchise To Life

LOS ANGELES and NEW YORK – November  9, 2011 – Archaia Entertainment, Inc., a multi-award-winning graphic novel publisher, and Panelfly, Inc., a leader in creating SuperMedia fan experiences, announces the launch of a new cross-platform, multi-media fan experience  built around Archaia’s acclaimed prequel anthology, and alongside the theatrical release of Relativity Media’s feature film, IMMORTALS on November 11, 2011. IMMORTALS – Gods and Heroes HD, a new application available initially on Apple’s iPad and iPhone unlocks access to a variety of exclusive Immortals content.

“We are very excited to launch the Immortals Gods and Heroes iPad app with Panelfly ,” said PJ Bickett, CEO of Archaia Entertainment. “In creating the graphic anthology, we wanted to build something unique to compliment the theatrical release, something that would stand head-and-shoulders above traditional graphic novel tie-ins.  Working with Panelfly, we have created something extraordinary and immersive that complements the reading experience while supplementing the film itself.  We are excited to expand the reach of our content beyond books and film, to delight fans with this new and immersive entry into the Immortals universe.”

The Immortals - Gods and Heroes Fan Experience Includes:

-       Access to the complete Graphic Novel

-       Ten Prequel Stories setting the stage for the film

-       Exclusive Art from an A-list of celebrated comic creators, includng Ben Templesmith, Scott Hampton, Trevor Hairsine, Jock, Dennis Caler, Kevin Colden, Patrick Scherberger, Phil Hester, Steve Ellis, and Rafael Kayanan, one of the principle conceptual designers on the film itself.

-       Peel Back Functionality that reveals each stage of art in the creative process

-       Contextual Multimedia and video Intergration

-       Social Integration and News Feeds for live social commentary

-       Ongoing feature updates and new content releases

“Together with Archaia Entertainment, we’re creating a diverse hub of content to deliver a dynamic, fun and truly interactive experience that includes an unprecedented level of engagement for fans” said Ed Lang, CEO of Panelfly. “This experience will continue to live long after the film and act as fan’s digital playground for all things IMMORTALS far into the future.  Our team has  worked closely with Archaia to develop something truly special.  Our passion for delivering immersive fan experiences at home, or on the go continues to grow with this launch, and we look forward to building success together.”

The Gods and Heroes app can be downloaded for free from the iTunes Store on 11/11/11.  Archaia and Panelfly will be kicking off the release with a speacial social media camapign and fan engagement contest today.  Fans can go to http://www.facebook.com/ImmortalsGraphicNovel for more details.

About Archaia Entertainment

About Archaia Entertainment

Archaia is a multi-award-winning graphic novel publisher with more than 50 renowned publishing brands, including such domestic and international hits as Mouse Guard, Rust, Return of the Dapper Men, Mr. Murder is Dead, Feeding Ground, Gunnerkrigg Court, Awakening, The Killer, Days Missing, Tumor, Syndrome, Artesia, The Engineer, and an entire line of The Jim Henson Company graphic novels including the newest release, Tale of Sand, the last unpublished original work by Jim Henson. Archaia has built an unparalleled reputation for producing meaningful content that perpetually transforms minds, building one of the industry’s most visually stunning and eclectic slates of graphic novels. Archaia was named Graphic Novel Publisher of the Year according to Ain’t it Cool News, Graphic Policy, and Comic Related, and was honored with nine 2011 Eisner Awards nominations. Archaia has also successfully emerged as a prolific storyteller in all facets of the entertainment industry, extending their popular brands into film, television, gaming, and branded digital media.  www.archaia.com.

About Panelfly

Panelfly, Inc., is a leader in creating the ultimate digital fan experience. Dubbed “SuperMedia”, our unique transmedia storytelling approach, coupled with deep content discovery, social interactivity, and storefronts re-imagined, Panelfly takes traditional on-screen experiences to a whole new level.   Beyond the Internet, Panelfly is driven to deliver the world’s most immersive, interactive digital fanfest, whether at home or on the go. Panelfly - Engage. Explore. Enjoy.  For more information, visit www.panelfly.com.