Course of the Force Partners with SHOEBACCA.com PETER MAYHEW (“CHEWBACCA” from STAR WARS^TM) TO SIGN AUTOGRAPHS

SANTA MONICA, CA (July 3rd, 2012) – Course of the Force is excited to announce a partnership with SHOEBACCA.com, a leading online retailer focused on “active lifestyle” footwear, for its inaugural five-day lightsaber relay which begins at the Santa Monica Pier on Saturday, July 7^th. Participants in Course of the Force will come dressed in their favorite Star Wars^TM or popular culture-themed costumes and hand off a custom Hasbro Ultimate FX Lightsaber at quarter-mile markers to the next runner. The relay finishes in downtown San Diego, home of the San Diego Comic-Con International®.

The partnership with SHOEBACCA.com specifically includes an opportunity for fans to meet Peter Mayhew (“Chewbacca” from Star Wars) in the SHOEBACCA.com hospitality area. Mayhew will greet Star Wars and SHOEBACCA.com fans alike and autograph pictures.  Donations for Peter’s autographed picture will benefit Make-A-Wish®. On a recent visit to SHOEBACCA.com’s warehouse and corporate offices, Peter remarked, “You know…when I first heard of Shoebacca, I couldn’t help but bring a smile to my face.”

The Course of the Force/SHOEBACCA.com partnership will also include the debut of SHOEBACCA.com’s newly refurbished 20-foot long, 11-foot tall “Big Shoe” at hospitality areas. The “Big Shoe” had once been used as a prop in the Walt Disney Pictures film series Honey I Shrunk the Kids. The “Big Shoe” will be on display during each of the Course of the Force conival exhibits. “It should come as no surprise that Guinness World Records is now involved,” says Tim Siemers, Marketing Director, SHOEBACCA.com.

Peter Mayhew will autograph pictures of himself beside the “Big Shoe” at the SHOEBACCA.com hospitality areas at the following times and locations:

·       Saturday, July 7th 10:00 a.m. – 3:00 p.m., Santa Monica Pier

·       Sunday, July 8th 4:00 p.m. – 9:00 p.m., Huntington Beach Pier

“SHOEBACCA.com wanted to partner with Course of the Force because this fun event highlights the cool nature of the Shoebacca name, the company’s active lifestyle product assortment, and its long-standing commitment to giving back to community,” says Clarence Schwab, Board Member at SHOEBACCA.com and Managing Partner of Schwab Capital Management, an independent sponsor and advisory firm.

All fans are invited to enter to win the SHOEBACCA.com GALACTIC GIVEAWAY Sweepstakes, accessible at www.shoebacca.com, beginning Saturday, July 7^th through August 31^st, 2012. The Grand Prize winner will enjoy a full year’s supply of shoes from SHOEBACCA.com, a framed and autographed print of Peter Mayhew and a complete set of Shoebacca branded merchandise to share with his or her family. Other prizes include $100 SHOEBACCA.com gift vouchers and SHOEBACCA.com T-shirts, hats and accessories.

Gary Spitalnik, Founder of Cabana Five LLC, is helping activate this event for SHOEBACCA.com.

The Course of the Force is for Star Wars enthusiasts to celebrate their love of the Saga and is held in partnership with Lucasfilm, Ltd., Nerdist Industries and Octagon to raise proceeds for the Make-A-Wish®.

On July 7, Course of the Force will kick off with an event at the Santa Monica Pier at 10:00 a.m. The relay will start later at 1:00 p.m. and end that night at the Redondo Beach Pier (Daily Schedule per chart below). Other planned stops include Huntington Beach Pier, Oceanside and Crystal Pier at Pacific Beach. Fans have the opportunity to participate in the historic lightsaber relay by registering online now at CourseoftheForce.com.

Giving Course of the Force a true fan’s touch, Nerdist Industries’ founder Chris Hardwick will be joined by co-hosts Ashley Eckstein of Her Universe and Alex Albrecht and Alison Haislip of Nerdist. They will follow the action from the Course of the Force lead vehicle, a replica of Jabba the Hutt’s sail barge, and broadcast to fans across the world on StarWars.com  and the Nerdist YouTube channel (youtube.com/HYPERLINK "http://www.youtube.com/nerdist"nerdist). They will be joined by special guests from the Saga and pop-culture to put on an epic celebration for both the fans in attendance and watching online.

DAILY RELAY SCHEDULE

Day	Start Time	Start Location	End Time	End Location
Saturday, July 7	1:00 p.m.	Santa Monica Pier	7:00 p.m.	Redondo Beach Pier
Sunday, July 8	7:00 a.m.	Redondo Beach Pier	4:30 p.m.	Huntington Beach Pier
Tuesday, July 10	7:00 a.m.	Oceanside Pier	5:30 p.m.	Crystal Pier, Pacific Beach
Wednesday, July 11	9:00 a.m.	Crystal Pier, Pacific Beach	12:30 p.m.	San Diego

*All times approximate and subject to change. The concluding event at the Balboa Theatre is a ticketed event. All other events mentioned in schedule are free to the public.

RESOURCES

Website:
CourseoftheForce.com
www.shoebacca.com

Facebook:
facebook.com/courseoftheforce
http://www.facebook.com/shoebacca

Twitter:
@CourseOtheForce
@SHOEBACCA

Google +
plus.google.com/103291298159790820268
https://plus.google.com/115453549641613644557/posts

Pinterest:
http://www.pinterest.com/courseotheforce/
http://pinterest.com/shoebacca/

YouTube:
http://www.youtube.com/nerdist
http://www.youtube.com/shoebaccatv

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HEROES AND VILLAINS CLASH AT
PROFILES IN HISTORY'S
TREASURES FROM THE HOLLYWOOD VAULTS
FOUR-DAY AUCTION IN JULY

THE AUCTION WILL BE JULY 28-31 IN LOS ANGELES

LOS ANGELES- JULY 2, 2012- Profiles in History, run by Joe Maddalena, is proud to announce the clashing of heroes and villains at the upcoming Treasures from the Hollywood Vaults auction in July. The items below are from the esteemed Dreier Collection and will be auctioned off on July 28th in Los Angeles. The Animation Auction will be July 29th and the Treasures from the Hollywood Vaults auction has been moved to July 30th and July 31st.

The first iconic hero costume is Michael Keaton's complete “Batman” costume from Batman Returns. This impressive costume includes the original “armored” rubber bodysuit, boots, gauntlet gloves with serrated “fins,” rubberized cape, and of course the iconic “Batman” cowl. The entire costume is mounted on a custom display with a life cast of Michael Keaton and stands over six feet tall. This is a rare costume from this film, which is now considered a classic in the superhero genre. It is expected to fetch $30,000 - $50,000.

While not from the same film but still a villain of Batman, a signature Jim Carrey “Riddler” question mark costume from Batman Forever. The costume includes the green bowler hat with a large question mark motif on front. The costume is completed by the Riddler’s signature gold 38 in. cane with a rubber question mark handle. This highly identifiable character ensemble is an important landmark in the Riddler’s modern incarnation. It is expected to fetch $20,000 - $30,000.

The Peter Mayhew original “Chewbacca” head from Star Wars is the finest full costume headpiece of Chewbacca from the original trilogy in private hands. It consists of a screen-used cowl hairpiece (which encompasses the entire head) and a period-made Stuart Freeborn facial appliance. Included are signed photographs by Stuart Freeborn and Peter Mayhew. It is expected to fetch $60,000 - $80,000.

From X-Men, a signature “Wolverine” black leather battlesuit. The familiar fine black leather jumpsuit is subtly adorned with metallic copper and yellow-colored trimmings. The X-Men first don their combat suits to battle Magneto and the Brotherhood in the final Statue of Liberty sequence. It comes with a 20th Century Fox certificate of authenticity. It is expected to fetch $30,000 - $50,000. From X2: X-Men United, are Hugh Jackman's “Wolverine” hero claws. It is the only hero set released by the studio. The claws, when worn, give the illusion that they are razor sharp blades protruding from the tops of the wearer’s hands by virtue of an angled handle that rests flush against the upper palm of the hand. The claws come with peerless provenance and paperwork and are expected to fetch $20,000 - $30,000.

A worthy adversary for the Wolverine items is a signature Ian McKellen “Magneto” costume also from X-Men. The costume consists of a gray custom jacket with integral red-lined cape, matching gray pants, (2) fiberglass two-piece helmets, one of which is the hero helmet. The costume includes a 20th Century-Fox certificate of authenticity. It is expected to fetch $20,000 - $30,000.

Other heroes and villains include, a complete Cylon costume from Battlestar Galactica, $40,000 – $60,000; Russell Crowe “Maximus” iconic chest armor from Gladiator, $15,000 – $20,000; a Complete hero Spartan soldier costume and shield from 300, $8,000 – $12,000; A complete Stormtrooper tour costume from Star Wars: Episode IV - A New Hope, $6,000 - $8,000; Angelina Jolie “Lara Croft” jacket from Lara Croft Tomb Raider: The Cradle of Life, $2,000 – $3,000; Patrick Stewart “Jean Luc Picard” season one Starfleet uniform from Star Trek: The Next Generation, $6,000- $8,000; Jean Luc Picard’s “Enterprise-E” command chair from the Star Trek: The Next Generation films, including First Contact, Insurrection and Nemesis, $20,000 - $30,000.

Don't forget previously announced iconic hero costumes from Superman: The Movie, including the complete Christopher Reeve Superman costume consisting of a blue and red long-sleeve stretch jersey leotard, with the trademark Superman “S” emblazoned on the chest (estimated at $60,000 – $80,000), and the complete Marlon Brando Jor-El costume in his memorable role as the father of Superman (estimated at $60,000 – $80,000).



ABOUT PROFILES IN HISTORY
Founded in 1985 by Joseph Maddalena, Profiles in History is the nation's leading dealer in guaranteed-authentic original historical autographs, letters, documents, vintage signed photographs and manuscripts. Born into a family of antiques dealers in Rhode Island, Joseph "Joe" Maddalena learned early on how to turn his passion of collecting historical autographs into a career. Needing to support himself, Joe turned to his hobby of buying and selling historical documents as a potential way to earn revenue. On weekends he scoured old Hollywood bookstores for letters and rare books. Upon graduation from Pepperdine, Joe pursued his passion to become a full-time dealer of historical documents, and opened his first office in 1985. A lifetime member of the Manuscript Society, Joe is widely recognized as the nation's leading authority on entertainment memorabilia and historical documents. Profiles in History has established itself as the world’s largest auctioneer of original Hollywood memorabilia, having held some of the most prestigious and successful auctions of Hollywood memorabilia and owning virtually every Guinness Book record prices for original screen-used memorabilia. With an extensive network of dealers, collectors, and institutions, Profiles in History is proud to play an important role in the preservation of motion picture history. Prior Profiles in History Hollywood auctions highlights include the "Cowardly Lion" costume from The Wizard of Oz ($805,000); Steve McQueen's "Michael Delaney" racing suit from Le Mans ($960,000); a Panavision motion picture camera used by George Lucas to film Star Wars ($624,000); a full-scale model T-800 Endoskeleton from Terminator 2: Judgment Day ($488,750); Marilyn Monroe's platinum & diamond wedding band from her marriage to Joe DiMaggio ($504,000); Marilyn Monroe’s “Diamonds” dress from Gentlemen Prefer Blondes ($356,500); a King Kong 1933 six-sheet movie poster ($345,000); Luke Skywalker’s light saber from Star Wars ($240,000); Margaret Hamilton’s “Wicked Witch” hat from The Wizard Of Oz ($230,000); and The Invisible Man 1933 one-sheet movie poster ($230,000). From the history-making Debbie Reynolds Auction in June 2011, Profiles in History sold the Marilyn Monroe "Subway" Dress from The Seven Year Itch for $5.52M, the Marilyn Monroe signature red-sequined showgirl gown from Gentlemen Prefer Blondes for $1.44M and the Audrey Hepburn Ascot Dress from My Fair Lady for $4.44M. In February 2012, Profiles in History arranged the sale of a pair of Judy Garland screen-used Ruby Slippers from The Wizard of Oz to the Academy of Motion Picture Arts & Sciences. In addition, Joe Maddalena is the star of Hollywood Treasure, which just ended its second season on Syfy. Hollywood Treasure takes viewers into the fascinating world of showbiz and pop culture memorabilia.

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